Home Seller Guide
The Precision Blueprint — your strategic pathway to Sold. Check off each step, or download a copy to keep.
The Precision Blueprint
Selling your home is a strategic process. Follow the timeline and journey below — check off each step as you complete it, and use the pricing and fee references to plan your sale.
Resale Home Sellers Timeline
The Journey to Sold
A Proactive Market Saturation
Personal upfront investment to launch your campaign.
Pillar 1: Immersive Media
- Professional editorial photos.
- Cinematic video tours & aerial drone footage.
- Agent-featured property presentations & print/digital brochures.
Pillar 2: Digital Dominance
- "Coming Soon" 3-day multi-channel blitz.
- Designated property landing page & targeted Google Ads.
- Aggressive social media advertising.
- Traditional MLS syndication to thousands of real estate platforms.
Pillar 3: White-Glove Service
- Highly responsible and attentive showing arrangements (security surveillance).
- Rigorous buyer and agent negotiation on your behalf.
- Full transaction support to close the deal seamlessly.
The Sweet Spot Activation Curve
10-15% Above MarketGenerates only 10-30% buyer activity.
The Sweet Spot (Market Value)Generates 60% of all buyer and agent activity.
10-15% Below MarketGenerates 75-90% activity (Multiple Offer territory).
Pricing competitively within the 60% Market Value activation zone guarantees competitive showings while protecting seller equity.
Real Estate Fees & Included Value
- Expert-level evaluation to attract highly qualified buyers.
- Strategic advisory on preparation and documentation.
- Highly engaging print and digital marketing ($500-$1000 upfront personal investment).
- Full transaction, negotiation, and closing support.
Alberta Standard Listing Fee
- 7% on the first $100,000
- 3% on the remaining balance
- Split 50/50 if the buyer is represented by another agent
Note: If it is a direct sale (without a buyer realtor), the listing agent keeps the full commission.
Minas Hambardzumyan
Mozaic Realty Group
587-409-0942realestate@mhpro.ca
Minas Hambardzumyan
Mozaic Realty Group
📞 587-409-0942✉ realestate@mhpro.ca📍 2333 90b St SW #201, Edmonton, Alberta